From Real Clinic Work, Not a Whiteboard.
AES-CRM didn't start as a startup idea. It started while working with dental and aesthetic clinics on real websites, real marketing, and real growth problems.
AES-CRM was born from a simple observation: even well-run clinics were struggling with basic business fundamentals.
While working with dental and aesthetic clients on website development and marketing through Postino, the brief was usually simple: improve the website, generate more enquiries, make marketing spend work harder.
What followed rarely was.
The Gap We Kept Seeing
Across multiple clinics and practice groups, the same issues kept appearing:
- Missed calls and untracked enquiries
- Expensive advertising with no clear link to bookings
- Manual follow-ups that relied on busy staff
- Disconnected systems that didn't talk to each other
- Interfaces that felt dated, complex, or built for administrators — not clinic owners
What should have been basic business fundamentals — tracking leads, booking patients, understanding return on spend — were unnecessarily hard.
Even well-run practices were flying blind.
The Problem Wasn't Effort — It Was Tools
Clinic owners and teams weren't the issue.
They cared deeply about patients, outcomes, and running sustainable businesses. But the systems around them were often:
- Built years ago
- Hard to customise
- Focused on records, not revenue
- Weak on compliance and consent
- Poorly integrated with modern marketing platforms
The result was friction everywhere — and wasted opportunity.
Why AES-CRM Was Built
AES-CRM was built to solve those problems at the infrastructure level, not with bolt-ons or surface fixes.
The goal was clear:
- Build something intuitive, not intimidating
- Make growth measurable, not assumed
- Treat compliance as a foundation, not an afterthought
- Design interfaces that clinic owners actually enjoy using
Not another generic CRM. A revenue platform clinics can depend on.
Built in the Real World
AES-CRM wasn't built in isolation.
Early versions were:
- Tested on live client websites
- Used inside real dental and aesthetic practices
- Refined based on actual staff workflows
- Shaped by real questions from clinic owners
That practical grounding influenced every decision: from how onboarding works, to how ads attribution is handled, to how patient data is protected.
Our Approach
We believe good healthcare software should be:
- Clear — no unnecessary complexity
- Accountable — showing what's working and what isn't
- Compliant — aligned with UK GDPR and healthcare expectations
- Growth-minded — supporting sustainable, measurable success
AES-CRM exists to quietly remove friction, surface insight, and let clinics focus on what matters most: patients and outcomes.
Today
Today, AES-CRM supports clinics with:
- AI-assisted reception and enquiries
- Full visibility from marketing spend to bookings
- Automation that reduces admin and no-shows
- A modern, secure platform designed for long-term use
It continues to evolve — guided by real clinics, not abstract roadmaps.
Company Information
Legal Name: AES-CRM Ltd
Country of Incorporation: United Kingdom
Operating Philosophy: Small, serious, long-term
“We build for clinics, not advertisers.”