AES-CRM
AI Transparency

AI Disclosure & Safety Policy

We believe in complete transparency about how AI is used in AES-CRM. Here's what our AI does, what it doesn't do, and how we keep humans in control.

AES-CRM's AI tools assist with enquiries and bookings. They do not provide medical advice or replace clinical judgment.

Where AI is Used

AI Chatbot

Our chatbot handles initial patient enquiries, answers common questions about services, and helps schedule appointments.

  • Answers opening hours, location, services
  • Collects enquiry information
  • Schedules callbacks and appointments

Automated Communications

AI helps personalise and send appointment reminders, follow-ups, and review requests.

  • Appointment reminders (SMS/email)
  • Post-appointment follow-ups
  • Review request timing

AI Voice Assistant

Our voice AI can handle simple phone enquiries and route calls appropriately.

  • Captures missed call information
  • Routes to human staff when needed
  • Provides basic clinic information

Lead Prioritisation

AI helps identify high-intent leads and suggests follow-up timing.

  • Lead scoring based on behaviour
  • Follow-up timing suggestions
  • Workflow automation

What AI Does NOT Do

Clear boundaries protect patients and clinics. Our AI is explicitly designed to stay within safe, non-clinical limits.

No Medical Diagnosis

AI never attempts to diagnose conditions or symptoms. It will always recommend speaking with a clinician.

No Treatment Advice

AI does not recommend treatments, medications, or procedures. Treatment decisions are for qualified clinicians only.

No Emergency Handling

AI is not designed to handle medical emergencies. It will direct patients to call emergency services immediately.

No Clinical Decisions

AI outputs are assistive and informational. All clinical decisions remain the sole responsibility of qualified practitioners.

No Prescription Information

AI will not provide information about specific medications, dosages, or interactions.

No Second Opinions

AI will never offer opinions on clinical matters or suggest alternatives to professional medical advice.

Human Escalation Paths

Every AI interaction in AES-CRM has a clear path to human support. The AI is trained to recognise when human involvement is needed and will proactively offer handoff.

  • Immediate Staff Handoff

    Patients can request to speak with a human at any time

  • Automatic Escalation Triggers

    Medical keywords, distress signals, and complex queries trigger human review

  • Staff Notifications

    Staff receive alerts for conversations requiring attention

Emergency Response Protocol

If a patient mentions a medical emergency, AI immediately advises calling 999
Pain, distress, or medical symptoms trigger staff notification
AI provides clinic phone and emergency contacts

Logging & Audit Trail

Every AI interaction is logged for safety, compliance, and quality assurance. This allows clinics to review conversations and identify any issues.

Full Conversation History

Timestamped Actions

Exportable Records

Our Commitment

We continuously improve our AI safety measures and update this disclosure as our technology evolves. We welcome feedback and questions about our AI practices.

Contact our team with AI questions

Questions about our AI?

Our team is happy to discuss how we use AI responsibly and answer any concerns.